摘要
现代企业要跳出仅就产品本身谈质量的封闭思路,从广义产品的概念出发,联系当今市场竞争的要求,探索以崭新的质量观为指导综合运用产品质量策略,以求提高企业市场竞争力。
Modem enterprise should skip sealed train of thought to the quality of product itself. Connecting the demand of present marketing competition, exploring new view of quality in order to raise the competition of enterprise.
关键词
现代企业
新产品质量观
modern enterprise
new view of product quality