商品房市场顾客感知价值研究

Customer Perceived Value in Estate Market

结合商品房市场消费的实际特点,构造了以顾客感知价值为内生潜变量,以价格、感知质量为外生潜变量的商品房市场顾客感知价值模型。在此基础上,根据抽样调查结果,运用基于偏最小二乘的结构方程基本原理,采用递归迭代方法对模型进行了系统全面的拟合分析与统计检验。最后,结合通径系数与因子负荷系数的具体数值,分析了影响顾客感知价值的主要因素及其特征。

Based on the characteristics of estate market, the perceived value model is constructed, In which the customer perceived value is endogenous latent variable, price and perceived quality are exogenous latent variables. According to partical least square method and structural equation model theory, the model based on sample data is iterated and tested. The factors and characteristics that influence perceived value are discussed.