运用4V营销模式打造城市品牌

Creating the urban brand by using the marketing model of 4V

城市正成为创造社会财富的重要载体和经济增长的重要主体,城市的未来对中国社会经济的发展产生着深刻而全面的影响。中国政府要实现城市的最优发展,必须扬长补短,文章认为应运用4V营销模式的差异化(Variation)、功能弹性化(Versatility)、高附加价值化(High-addedvalue)及共鸣化(Vibration)等策略来对城市进行定位,从而打造出中国的城市品牌。

City is becoming one important carrier of creating the social wealth and one essential body for economic growth.The future of cities will have a profound and overall impact on China＇s social and economic development.In order to create the-class cities, the Chinese government must foster its strengths and improve its weaknesses to fix the cities＇ position by using the functions of the marketing model of 4V as follows：variation,versatility, high-added value and vibration,thus it will create Chinese urban brand.