家用衣物洗涤剂的现状与发展

Present situation and the development trend of household laundry detergent

分析了国内家用衣物洗涤剂的现状和存在的问题,对国际市场成功企业的经验进行了总结。指出,要使洗涤用品工业的发展与全社会的可持续发展和构建节约型社会的步调一致,必须克服目前企业低价竞争、产品同质化的倾向,企业间必须加强联系,加强技术研发投入,在提高产品质量和档次中做大做强。

The current status and problems of domestic household laundry detergent were analyzed, and some experiences of those succeeded companies in international market were reviewed. It is pointed out that, in order to make the development of surfactant, soap and detergent industry in accord with sustainable development of the whole society, and building saving society during ＂the eleventh five-year plan＂ , it must turn the scale of lower price competition as well as the homogeneity of the product, strengthen the communication between the enterprises and increase the investment of R ＆ D, make the corporations become bigger and stronger with improved product quality during the sharp competition.