如何搞好日化产品终端卖场的建设和管理

How to build and manage the terminal market of personal care

终端卖场在日化类产品的销售中占据着越来越重要的位置,但还有不少国内日化企业对此却缺乏足够的认识。在“决胜终端”的口号甚嚣至上的时候,如何对终端卖场进行有效地建设和管理从而带动整个销售工作的平稳有序进行,就成为摆在每个日化企业面前不可回避的问题。

Though the terminal market is more and more important for the sale of personal care, there is little company that has realized the importance. Just at this time people understand ＂You will win only at the terminal market＂ , it is much urgent for every company in the field to build and manage its terminals and make progress in its marketing.