连锁商业企业规模扩张的经济学思考

Economic Reflections on the Scale Expansion of Chain Commercial Enterprises

连锁商业企业在发展中也具有一种规模扩张的本能冲动,且其规模经济明显。但这并非意味着所有的连锁商业企业通过规模扩张都能实现规模经济效益。事实已充分证明了这一点。目前,理论上的盲点和实践上的盲动,使我国连锁商业企业的规模扩张日益演变为一场声势浩大的“运动”。所以,理清企业规模扩张理论,探索其内在规律,并用以正确指导我国连锁商业企业扩张的实践,具有重要的现实意义。

Chain commercial enterprises also have a kind of instinct and impetus for scale expansion in the course of their development, and they are characterized by scale-economy. However, it doesrtt mean that all of them can realize scale economy benefits by expanding their scales, which have been proved by the fact. Nowadays, blind spots in theory and blind acts in practice make China＇s chain commercial enterprises＇ scale expansion develop gradually into a large-scale ＂campaign＂. So it is of great realistic significance for us to clear the theory of scale expansion and explore the inner laws so as to guide correctly the practicing of the chain commercial enterprises＇ expansion benefits.