摘要
管理活动自古有之,并随着时代的发展引发了人们对管理学研究的不断深入。在现代管理学视角下对温庭筠小说《窦乂》中的主人公窦乂经营的成功史进行挖掘和阐释,从而揭示出当时经营者的经营理念和经营策略已具有现代管理学一些理论的雏形。“以史为鉴,古为今用”对促进管理理论的创新和体系的完善以及形成自我的管理学具有一定的参考价值和现实价值。
As we all know, management activities have existed since ancient times, and the ideas and methods about such activities are being increasingly deeply studied with development of our society, Dou Yi was an excellent merchant in the noyel; Dou Yi which: was written by Wen Ting, yun .It is valuable and meaningful to excavate and analyze his operation history, from which we can find that not only his thoughts are the origin of modem science of management but als0 his personal experiences are popular now. In a word, in Order to develop our modem management, we should absorb essence from history, especially its referenced and practical value.
出处
《沈阳农业大学学报(社会科学版)》
2006年第1期51-53,共3页
Journal of Shenyang Agricultural University(Social Sciences Edition)
关键词
窦乂
特质
经营观念
艺术
DouYi
distinct quality
management mentality
art