摘要
商业银行由于经营模式的变化,迫切需要加强CRM的使用研究。商业银行客户关系管理在我国应用前景广阔,我国商业银行实施CRM战略的系统确之“以客户为中心”的经营思想,使企业以更低的成本和更高的效率最大化地满足客户需求,并最大限度地提高企业的整体经济效益。
The Change of commercial bank management model has demanded that CRM should be strengthened. The wide prespect of it makes Chinese commercial banks to build CRM system in which the customer-oriented concept demants enterprises to maxinumly meet customer satisfaction with the lowest cost yet highest effciency. In this way can they achiene the economic benditin the largest degree.
出处
《商业研究》
北大核心
2006年第8期124-127,共4页
Commercial Research
关键词
客户关系管理
CRM
商业银行
customer relationship management （CRM）
comenercial banks
