如何使广告在建立品牌和市场营销中发挥最佳效果

The Role of Advertisement in Brand Building and Marketing

中国企业已经在有意识的树立品牌和进行市场营销,但是如何使广告在建立品牌和市场营销中发挥最佳效果?中国企业在此问题上存在误区。为此,企业在制定广告策略时应该合理分配广告预算,坚持广告宣传的持久定力和采用多媒体的广告宣传方案,以此来达到最好的广告投入性价比。

This paper analyzes the role of advertisement in building brand and widen market. It points out there exist two misconcepts on this issue. The companies should insist on long frequency ＆duration in advertisement by means of multimedia the inuestment of to achieve the best effect.