基于信息技术的ECR管理模式研究

ECR Management Based on Information Technology

在经济全球化的趋势下,随着信息技术应用范围的扩大,ECR已发展成为一种通过对制造商、批发商和零售商经济活动的整合,以最低的成本,最快、最好地实现消费者需求的流通模式。在我国ECR管理的信息化过程中,应将信息技术的应用与组织管理的改造结合起来。ECR管理中信息化再造的实施步骤应包括信息化的总体规划、信息化的局部实施、信息网络的完善与扩展三个阶段。

Under the trend of the economic globalization, information technology has been widely used and ECR has become a mode integrating the economic activities of retailers, manufacturers, wholesale dealers, requirement of consumers ：in the cheapest yet quest and most economical way, In China the reform involving of organization and management should realize ECR management mode information reengineering, information programming and implementation.