广西凭祥市旅游形象定位初探

The Preliminary Probe into the Positioning of Tourism Image of Pingxiang City in Guangxi

随着区域旅游竞争进入形象竞争阶段,旅游形象定位已经成为旅游竞争的关键环节.该文在广西凭祥市地格分析和受众分析的基础上,提出了该市的旅游形象定位依据,对凭祥市的整体旅游形象和其主要景区的旅游形象分别予以定位并进行了旅游宣传口号的设计.

The positioning of tourism image has been the key in tourism competition since the regional tourism competition became a competition of tourism images. Based on analysis of the place personality and visitors of Ping-xiang City, the article proposes the basis of the positioning of tourism image of Pingxiang City, puts forward the tourism image of Pingxiang City and its important Scenic areas and designs the charming slogans of propaganda.