摘要
随着保险市场主体的不断增加,保险业务竞争的日益加剧,代理渠道的重要性不断凸现。作为产险市场第一大险种的车险,代理渠道的重要性体现得尤为突出。因此,理顺产险公司与代理渠道之间的关系,是车险业务实现持续、快速、健康发展的前提和保证。本文就目前市场环境下,车险代理渠道存在的问题展开分析,同时提出了相应的解决对策。
The importance of the agency channel becomes more and more conspicuous with continuous increase of participants to the insurance market and growing competition of insurance business. As the largest type of property and casualty insurance, motor vehicle insurance's agency channel is even more important. Therefore, relation between property insurance companies and the agency channel should be straightened out, which is a prerequisite and guarantee for continuous, rapid and sound development of the motor vehicle insurance. This article analyzes the current problems in motor vehicle insurance agency channel in today's market and puts forth corresponding solutions for them.
出处
《保险研究》
CSSCI
北大核心
2006年第4期36-37,17,共3页
Insurance Studies
关键词
车险业务
代理渠道
渠道忠诚度
motor vehicle insurance
agency channel
channel loyalty