构建高效非寿险营销模式的途径

保险市场日益激烈的竞争给我国各非寿险公司带来巨大的竞争压力。在中国非寿险市场竞争程度不断加深，消费者消费行为日趋理性的背景下，如何提高营销绩效，促进公司价值最大化是各个非寿险公司面临的重要课题。当前，中国非寿险市场营销模式存在营销指导思想转变不彻底、营销价值链衔接不紧密、营销资源欠整合等问题。正视不足，整合营销资源，优化营销模式是提升中国非寿险公司核心竞争力的必然选择。

The increasingly intensifying competition has brought about immense pressure on non-life insurance companies. Each and every non-life insurance companies are facing with an important task of how to improve their distribution productivity and to enhance maximization of their corporate values amid growing competition on the market and increasingly rationalized consumption style. The current problems of China＇s non-life distribution model are half-hearted conceptual change, loose interfacing of the distribution value chain and non-integration of distribution resources, etc. It is inevitable that we should face up to these deficiencies, better integrate resources and optimize the distribution model.