论旅游诚信体系的建立与完善

Establishment and consummation of the Tourism Good Faith System

目前,在我国旅游业的发展中,诚信现状不容乐观,各种欺诈行为在旅游六要素各个环节中均有发生,直接损害了旅游消费者和诚信旅游企业的合法权益,打乱了旅游市场秩序,影响了我国的旅游形象。从旅游业中存在的信用缺失问题入手,找出这些问题的原因,进一步提出解决这些问题的基本思路。

At present, in our country＇s tourism development, the good faith situation is not optimistic. All kinds of cheating behaviors have taken place in each link of the tourism＇s six essential factors, directly harmed the tourist and the good faith tourism enterprise＇s legitimate rights and interests, disrupted the tourism market order and affected our country＇s tourism image. Begin with the credit flaw which existed in the tourism, the paper finds the reasons of these problems and proposes the basic method for the solution to the problems.