我国农村居民国内旅游行为特征分析

Analysis on the Characteristics of Domestic Tours of Chinese Rural Residents

我国目前国内旅游市场开拓的重点集中在大中城市,巨大的农村旅游市场尚未引起足够关注。随着我国政府对“三农”问题的高度重视,农村居民的收入水平会逐步提高,其出游率也将稳步上升,农村居民必然成为国内旅游市场的另一重要主体,因此,关于农村居民国内旅游行为特征的研究对国内旅游市场的开拓具有重要的理论价值和实践指导意义。运用国内旅游者抽样调查资料对我国农村居民国内旅游行为特征进行研究,在此基础上提出针对农村居民旅游产品开发的建议。

At present, the exploitation of domestic tourist market is focused on large cities, and that of rural tourist market is not fully recognized. With the improvement of income and living standard, more and more rural residents will go out for traveling. Therefore, the analysis on the characteristics of domestic tours of Chinese rural residents is of great significance to the exploitation of the domestic tourist market. Based on the spot check of domestic tourists, this thesis first makes research on characteristics of domestic tours of rural residents and then puts forward suggestions on the exploitation of tourist products for rural residents.