“大湘西”旅游客源结构特征的调查研究分析

An Analysis and Research on Tourist Structure Character in "Daxiangxi"

正确地分析客源结构是一个旅游地确立其目标市场营销策略的基础。通过分析“大湘西”旅游抽样调查问卷和当地旅游局提供的统计资料,从旅游客源地空间分布结构、时间分布结构、客源人口学结构、旅游行为决策特征4个方面对“大湘西”旅游客源市场结构进行了深入的研究,得出了一些重要的规律性结论,这将为“大湘西”旅游市场开拓和旅游资源开发与规划提供科学的依据。

For a certain tourism destination, exactly analyzing its tourist structure is a deep basis for establishing its objective marketing tactics. The article analyzes the statistic data and tourism spot check questionnaire in detail, and primarily researches the tourist market structure in ＂Daxiangxi＂ from the following aspects： tourist fountain space character, time distributing character, tourist demography character and tourist behavior decision-making character. We have concluded some important laws which can provide a scientific basis for tourism market exploration and tourism resources exploitation and layout in ＂Daxiangxi＇.