数据挖掘在电子商务中的应用

The application of data mining in the electronic commerce

数据挖掘技术作为解决“数据爆炸”时代出现的“信息缺乏”的最有效手段之一,受到了企业界的极大关注。文章阐述了电子商务中数据挖掘技术的框架、数据资源、专业人员、基本方法,分析了数据挖掘在电子商务中的具体应用。

As a most valid means of solving the status of ＂data explosion＂,but ＂information lack＂,that current enterprise information systems are faced with data mining is playing maximum attention to the academia and enterprise.This paper set forth data mining＇s frame,data resources,professional,basic methods,typical application of data mining in electronic commerce in detail.