危机事件中的政府形象和政府危机公关

The Image and Public Relation of Government in Crisis

“9.11”事件标志着政府危机时代的到来。危机对于政府的形象而言既是机遇又是挑战。政府在危机中的一举一动都会受到公众的审视,对政府自身的形象产生巨大的影响,导致政府形象产生“挤出效应”。从而,政府危机公关应运而生。危机事件的特点和政府公共职能的特性决定了政府危机公关的特征。政府危机公关是建立在法律、技术、管理和社会4个支持平台上,在危机的预备期、冲击期、恢复期3个阶段从信息、行为、心理3个方面全面展开危机公关。

'9. 11' incident is the mark of the arrival of governmental crisis era. The crises are both opportunities and challenges for the image of government. The public will pay much attention on the actions of government in crisis which has great impact on government's image and causes 'crowding-out effect'. Then, the public relation of government in crisis emerges. The characteristics of public relation of government in crisis depend on the characteristics of crisis incident and government's public functions. In this paper, the public relation of government in crisis is set up on a platform supported by law, technology, management and society and carried out from three respects of information, behavior, and psychology in three stages of preparatory period, assault period and recovery period of crisis.