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中国民营企业国际营销组合本土化研究 被引量:3

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摘要 民营企业已成为我国实施“走出去”战略的生力军。营销已成为影响我国民营企业国际化经营绩效的最重要因素。本文就我国民营企业国际营销模式的标准化与本土化的问题进行了探索性分析。从营销4Ps组合因素入手,结合我国民营企业实际情况,提出一个系统的、全面的国际营销标准化与本土化决策模型,以资作为我国民营企业国际化战略决策的参考。
作者 晏国祥
机构地区 上海财经大学
出处 《工业技术经济》 北大核心 2006年第4期71-73,共3页 Journal of Industrial Technological Economics
基金 湖南省社会科学规划办资助项目(项目编号:04ZC050) 上海财经大学现代营销中心资助(项目编号:05rmc007)
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参考文献12

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二级参考文献12

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