摘要
运用经济学与市场学的有关原理,分析了中国工业清洗剂市场营销的现状与较为突出的问题,并从品牌、供应链、客户关系管理等方面提出了四点建议。
The developing status and main problems of industrial cleaning in China were discussed with the theory of Economy and Marketing. Some suggestions about brand, supply- chain, customer relationship management, etc. were put forward.
出处
《清洗世界》
CAS
2006年第4期33-37,共5页
Cleaning World
关键词
工业清洗剂
营销
问题
建议
industrial cleaning, marketing, problem, suggestion
