峨眉山生态旅游潜在客源市场研究

Study on Ecotourism Potential Visitor Market of Mount.E'mei

通过市场调查和侧面观察技术,研究了峨眉山生态旅游潜在客源市场的特征,得出了大部分游客具有明显的人类中心价值取向、相对浅显的环境保护意识、旅游停留时间短、学习和体验动机不强、支付能力不高等特点,以及生态游客构成多为一般型和组织型的结论,这些都将为未来峨眉山生态旅游开发提供重要依据.

Through the market survey and concealment experimentation, we study the characters of potential visitor market in Mount. E＇ mei and find that the visitors have obvious human centre value orientation, superficial environmental protection consciousness, short staying time of travel, inactive motive of study and experience, lower payment and so on. The conclusion can be obtained that most tourists of Mount. E＇ mei are ordinary and organized ecotourists. The useful information will provide the importance to the development of ecotourism in Mount. E＇ mei.