论出口商品商标的英译

A Discussion on Translation of Exported Products

商标名的翻译极为重要,商标不仅关系到商品的形象,而且与营销宣传产品有联系的商标名的翻译能给予消费者良好的印象,有利于提高产品的知名度,打开销路,加强市场占有率。本文通过分析商标翻译的基本要求,讨论出口商品商标译名的翻译的原则和常用方法。如直译法、意译法、音译法、音意接合法、改译法等。

Trademarks translating plays a significant role in the persuasive function to the consumers and in promoting the products thereby increasing the market share. This thesis focuses on the analysis of the demands for the translation of exported products and discusses the usual approaches in the translating.