商标翻译与文化语境

Trademark Translation and Cultural Context

商标是商品的标识,是产品质量的象征、形象的代表,具有丰富的文化内涵。商标翻译是一项复杂的跨文化语境的语言文化交流活动,影响着我们的日常生活。从文化语境方面对商标的翻译作一些探析和研究,有利于商标翻译再上一个新台阶,有利于世界各国间的经济交流、文化交流。

Symbolizing the quality and image of a product, a trademark has rich cultural connotations Trademark translation is a very complex linguistic and cultural activity crossing cultural context. It influences our daily life. This essay mainly does some research and study of trademark translation from the perspective of cultural context which is beneficial to trademark translation to make new improvement and to the economical and cultural communication between countries