电子商务模式下市场营销专业人才培养途径

Study on Approaches for Training Marketing Talents under the Circumstance of Electronic Commerce

进入新的世纪,人类将进入数字化社会,电子商务将成为未来商务的新模式。随着电子商务在企业中的普遍应用,社会对市场营销人才提出了全新的要求。文章主要从课程设置、教师、教法三个方面来探索新模式下市场营销专业人才培养的途径问题。

In the new century, human will come into a .digital society and electronic commerce will be a new trading pattern. With the development of electronic commerce in enterprises, special requirements will be given to the marketing talents. This paper explores some approaches for training the marketing talents trader the circumstance of electronic commerce from the aspects of course design, teacher and teaching methods.