大众传媒与人文精神的建构

Mass Media and Construction of Humanism

大众文化的兴起本是一种文化的进步,符合社会主义市场经济规律,与人文精神并不违背。大众传媒是大众文化的重要载体。当前,媒介大众文化的生产与传播过分注重市场价值和商业价值,弱化甚至消解了文化产品特有的人文价值,造成人文精神的失落。为此,大众传媒应在建构当代人文精神中发挥积极作用。

The upsurge of the mass culture is progressive and in accord with the law of socialist market economy and doesn＇t constitute a challenge to humanism. The mass media, as an important carrier of the mass culture, are attaching excessive importance to the market value and commercial value, resulting in the weakening or even loss of humanism in China. It is suggested that the mass media should bring into full play its positive role in the construction of humanism in the country.