医院管理创新与竞争战略的构建

Making innovations in management and formulating competitive strategies of the hospital

从医院的现状和未来出发,不断加强医院管理创新的研究,制订出最佳的竞争战略,是医院管理者面临的新课题。医院管理模式只有适应医疗市场的发展变化,全面了解和准确把握医院内部条件和外部环境变化,将潜在的核心能力转化成现实的核心竞争力,医院才能不断发展壮大,才能保持可持续、协调地发展,才能在激烈的市场竞争中取得主动。笔者探讨我院在管理理念、管理结构、管理制度、管理机制等方面的创新,旨在强化和推动医院发展定位、中长期规划、质量建设、数字化建设的构建和实施。

Hospital managers are now confronted with the task of strengthening research on hospital management innovations with the current status and the future of the hospital in mind. Only by mapping-out the best competitive strategies with great vision and far-sightedness while having a thorough understanding of the internal conditions of the hospital and the changes in external circumstances can a hospital witness uninterrupted growth and expansion, constantly maintain sustainable and coordinated development, and seek survival and development amid fierce competition in the market. The aim of formulating hospital competitive strategies is to turn potential core powers into realistic core competitive powers. Hospital management models must fit in with the development and changes of the medical market so as to gain the initiative amid fierce competition in the market. The paper discusses by the PLA General Hospital in blazing new trails in hospital management ideas, management structures, management systems, management mechanisms and the necessity for modern hospitals to formulate competitive strategies by including development positioning, mid-and long-term planning, quality construction.year, and construction of a digitalized hospital.