黄山旅游目的地形象定位分析

Analysis of Image-Positioning of Huangshan Tourism Destination

黄山旅游目的地形象的定位实际上是一个世界自然文化遗产、中国旅游名胜地、华东旅游圈重要区域、安徽省主要旅游目的地的系统形象定位。黄山旅游目的地的形象定位还存在着一定的障碍,只有保证黄山名称的唯一性,不断更新旅游设施,保持旅游目的地纪念品的独特性,加强对旅游从业人员的培训,政府采取行政手段干预旅游目的地卫生管理等,才能进一步增强黄山旅游目的地的竞争力。

Image positioning of Huangshan Tourism destination is a systematic image positioning of world nature and culture heritage. Chinese tourism attraction, the key tourism scenic in eastern China, and a major tourism destination in Anhui Province. However , there are some obstacles in the image positioning. What should be done to further enhance the competition power of Huangshan is keeping Huangshan＇s name sole, continuously renewing the tourism facilities, remaining the souvenirs uniqueness, increasing the training to the people with tourism jobs, and taking a series of measures for its public health by government with the administration power.