孟子的说服观

Mengcius' Viewpoint on Persuasion

孟子的说服观,包括孟子说服之道与说服之术两部分,前者为宏观的说服原理,后者为说服的方式和具体技巧。孟子强调道德在说服中的重要作用,并指出说服中的一些具体技巧,表现在“未言之时”、“知言”和“言外之说”三个方面。

This text discusses Mengcius＇ viewpoint on persuasion by analyzing Mengcius. It consists of two parts： the principle of persuasion and the technique of persuasion. Mengcius emphasizes the important role of morality in persuasion, and gives some skills of persuasion in the three aspects： before words, understanding words and beyond words.