电子商务中的诚信缺失分析

Analysis on the Lost of Sincerity in Electronic Commerce

“祸莫大于无信”。诚信自古就是中华民族的传统美德,也是企业的经营之道、立命之本。可在电子商务如火如荼的发展中却出现了严重的诚信缺失,而且已经成为电子商务发展的瓶颈之一,这引起了更多的思考与关注。文章旨在分析电子商务诚信缺失的表现与原因,并就此提出一些应对之策,以求为营造良好的电子商务诚信环境服务。

＂Calamity is greatest to without the credit ＂. Sincerity was Chinese nation＇s traditional moral excellence, and was enterprise＇s operation way, the vertical life foundation management. Might actually appear the serious good faith flaw in the electronic commerce like a raging fire development; moreover already became one electronic commerce development bottleneck. This caused everybody more ponders and the attention. This article is for the purpose of analyzing the electronic commerce good faith flaw the performance and the reason, and proposes in light of this some should to it horse whip, in order to serve for building the good electronic commerce＇s good faith environment.