摘要
文中提出的基于信用的网上集体议价模式引入了信用机制,为买卖双方提供了安全便捷的交易平台,是一个三赢的模式:消费者能以优惠的价格购得商品和更好的服务;网络中介没有库存积压,无需承担销售风险,物流,退货、换货均由厂家负责,降低了自己的经营风险和成本,赚取了中介费用;厂商能在竞争激烈的微利时代,利用此通路出售大量商品,减少作业成本和库存风险,获得足够的利润,此外还可以获得大量的消费者信息。
Online group negotiation mode based on credit brings in credit mechanism, provides an safe and convenient trading platform to both vendor and purchaser, and it is an tri-win mode: Consumers can get goods and better service at a favorable price. Network agency can run without stock, be tree of the risk of sale and physical distribution, return and exchange of commodities are taken in charge by suppliers, as a result, network agencies reduce the operation risk and cost, and make agency expense. Suppliers can sell a great deal of commodities, reduce operation cost and inventory risk, and gel enough profit and many information of consumers with this mode in such a competitive meager profit times.
出处
《电子商务》
2006年第3期47-52,共6页
E-Business Journal