郑州家电零售价格的博弈分析

The Game-theory Analysis on the Retail Price of the Household Electric Appliances in Zhengzhou City

目前,价格已经成为商家参与市场竞争的重要武器。郑州家电零售卖场,事实上正面临着博弈理论中的“囚徒困境”。从博弈论角度,分析了各大卖场所面临的这种“困境”,并通过引入价格监管部门作为新的局中人,使博弈达到新的均衡,从而帮助卖场走出困境。

The price has become an important weapon of the commercial firms to take part in the market competition at present. The retail market of the household electric appliances in Zhengzhou City is in fact facing the ＂prisoner＇s dilemma＂ of the Game Theory. From the angle of the Game Theory, this paper analyzes on such ＂dilemma＂ faced by each big market, and through introducing the price supervision department as the new insider, making the game achieve a new equilibrium and helping the market going out the dilemma.