电子商务环境下的冷链物流研究

Study on the Cold Chain Logistics Under E-commerce Environment

当今信息时代,人们将先进的信息和网络技术应用到物流管理中,极大地促进物流事业的发展,第三方物流事业也应运而生且发展前景广阔。它的优势就在于降低了生产成本,提高了经营效率,加强了竞争力,提升了企业形象。作为现代物流的一个组成部分,冷链物流也伴随着社会的进步,技术的更新和管理思想的发展而不断地发展。在电子商务环境下如何实施冷链物流是冷链行业面临的重要课题。本文通过对一个成功的第三方冷链物流案例的分析,结合我国国情,提出相应实施策略。

In nowadays information age, the advanced information technology and network technology are applied to logistics management, promoting the development of logistics undertaking greatly. Third party logistics undertaking also arises at the historic moment and has a bright future, lts advantage lies in reducing the production cost, enhancing the management efficiency, strengthening the competitive ability and promoting the enterprise image. As a component of the modem logistics, following the society＇s progress, the renewal of technology and the development of management thought, the cold chain develops constantly. How to implement the cold chain under Ecommerce environment is an important topic that the cold chain trade faces. This article analyzes a successful third party logistics case of cold chain, proposes the corresponding implementation strategies combining the national conditions of our country,