基于逆向物流的SWOT分析探讨

The Study of SWOT Analyses Based on Reverse Logistics

针对我国逆向物流的发展,本文探讨了如何运用SWOT分析法,确定企业逆向物流目前面临的外部机会和威胁,以及内部存在的主要优势和劣势,从而对企业逆向物流发展提出建议。

Aiming at the development of the reverse logistics in China, this paper analyses the external opportunities and threatens that the enterprise reverse logistics faces, and the inner advantages and disadvantages by using SWOT method based on these analyses and gives some suggestions about the development of the enterprise reverse logistics.