支持逆向物流的电子商务模式研究

Research of E-commerce Model Supporting Reverse Logistics

进入21世纪,电子商务越来越多地运用到了企业管理的各个领域。本文将电子商务与逆向物流管理相结合,讨论企业逆向物流运作的特点,并给出三种基于电子商务的逆向物流运作模式。

In 21st century, E-commerce has penetrated into everT managerial field. This paper analyzes the characteristics and challenges of corporate reverse logistics in terms of combination of E-commerce and reverse logistics operation, and finally we put forward three reverse logistics operation models.