在铁路货运营销中运用价格策略的探讨

The Approach to Apply Price Policy to the Marketing of Railway Freight Transport

价格是市场营销组合的重要因素,铁路货物运价制度运用得当与否直接关系着吸引运量的多少和铁路运输企业利润的高低,并影响着运输市场营销组合的其它因素。根据营销环境的变化,灵活调整价格,科学制定价格策略,才能使企业获得最佳的经济效益。本文通过分析现行运价体系存在的问题,就如何在铁路货运营销活动中运用价格策略进行了探讨。

Price is important factor of marketing combination. How to apply the price system of railway freight transport directly decides the attracted transport volume and the profit of the railway tnmspori enterprise, also affects other factors of marketing combination. Mapping out the price system scientifically, and adjusting the price according to the market,the enterprise will get the best economic benefits. After analyzing the existing problem in the price system, this article gives approach to apply the price system to the marketing of railway freight transport.