摘要
主要讨论汽运企业──尤为大中型企业在市场营销竞争中的竞争策略和竞争地位。根据他们的竞争实力，宜采用市场领先、市场挑战和市场跟随三种竞争性的营销策略。
This paper deals with the characteristic both competitive strategy and competitiveposition on automobile transportation enterprises in special the state-owned large and medium enterprises in market competitior. In light of competitive power of the enterprises,threecompetitive market strategies, that is market leader, market challenger and market followmay be adopted.
出处
《西安公路交通大学学报》
CSCD
北大核心
1996年第1期66-69,共4页
Journal of Xi'an Highway University
关键词
市场营销
竞争策略
汽车运输企业
automobile transportation enterprises, market, competitive strategy
