摘要
提出建筑企业如何搞好市场营销的建议,如何开拓市场,巩固企业的市场份额;如何建立建筑企业市场营销体系,获取最大效益。在分析建筑产品的特点,基础上提出产品营销的策略。
This paper puts forward proposals how to deal with marketing of construction enterprises, and how to develop markets and consolidate market portion; and how to build marketing system to gain maximum benefit. Based on the analysis of the characteristics of the construction products, the production marketing tactics is suggested.
出处
《建筑管理现代化》
2006年第2期66-68,共3页
Construction Management Modernization
关键词
建筑企业
市场营销
产品营销
分析
construction enterprise
marketing
production marketing
analysis
