摘要
物业管理企业管理的对象是物,但服务的对象却是人,即业主和使用人,因此,在实施物业管理的过程中,必须树立“以人为本”的经营理念,并且不断提高员工们的服务意识。只有这样才能在激烈的竞争中打败竞争对手,提高市场占有率,提高本企业的社会知名度。
The management object of property management enterprise is property, but service object is people, namely owner and user. So, during property management must build up the operation idea--people oriented, and improve employee' s service awareness constantly. Only in this way, can property management enterprise defeat the competitor during the keen competition, increase market possession rate, raise the notability of enterprise.
出处
《沈阳工程学院学报(社会科学版)》
2006年第2期168-169,共2页
Journal of Shenyang Institute of Engineering:Social Science
关键词
以人为本
品牌管理
服务意识
people oriented
brand management
service awareness