5Sveiby K E. The New Organizational Wealth [ M ]. Berrett - Koehler Publishers, Inc. 1997.
6Klein, Benjamin, Leffler,et al. The Role of Market Forces in Assurlng Contractual Performance [ J ]. Journal of Political Economy, University of Chicago Press, 1981,89(4) : 615 -41.
7Kreps, David. Corporate Culture and Economic Theory [ A ]. Perspectives on Positive Political Economy[M]. Cambridge University Press, 1990.
8Armstrong W R,Siew M Y. Do Chinese Trust Chinese? A Study of Chinese Buyers and Sellers in Malaysia [ J ]. Journal of International Marketing, 2001,9(3) : 63 -86.
