网络数据库营销策略研究

Research on Network Database-Marketing Strategy

网络数据库营销是适应信息社会需求新型的以顾客为中心营销策略。在介绍网络数据库营销的概念和特征的基础上,分析了网络数据库营销策略竞争优势,讨论了营销策略的实施步骤和策略控制问题。

Network Database-Marketing is a new strategy that takes clients as the centre for meeting the need of information .society. The competition superiority of Network Database-Marketing strategy was analyzed based on introducation to some related concepts and characteristics. Both implementation steps and control of marketing strategy were discussed.