长江三角洲旅游经济一体化浅析

Simple Analysis on Tour Economic Integration in Yangtse Rive Delta

旅游资源的互补性、旅游空间的连续性以及区域文化的相似性奠定了长三角旅游合作的基础。推动长三角旅游经济一体化,需要从观念、机制和措施等方面进行创新。观念更新是长三角旅游合作的关键,以互利共赢为目标,以历史文化为线索,以交通为纽带,加强政府间的合作和联动,统一市场建设,整体形象营销,提升区域综合竞争力。以上海2010年世博会为契机,完善旅游合作协调机制,加快制定旅游合作规划,加大旅游市场拓展、项目开发和基础设施建设等,共同构建长三角旅游经济圈。在长三角旅游经济一体化过程中,必需加强政府的合作和联动,打破地区分割,加强统一市场建设;同时,加强地区间发展的协同和协调,提升区域综合竞争力。以旅游圈的旅游资源为背景,以历史文化为脉络,以交通为纽带,针对圈内外市场特点,推出系列化、精品化、特色化的旅游产品与线路,实现多样化产品形式,构建若干个主题不同、功能互补的旅游业圈。长三角旅游合作要取得成功,必须有一系列可操作性强的对策和保障措施。通过旅游资源的重组和共享、旅游产品的更新和提升、区域旅游功能分工、客源市场的共同开拓与互换、联合促销、旅游企业之间的优化组合以及区域旅游整体形象的构建等,长三角范围内不同城市的旅游产业将获取更大的经济效益、社会效益和生态效益。

There are congenital tour cooperative base in Yangtse Rive Delta for tour resources complementary, terrain continuity and culture coherence. Tour economic integration would be achieved beyond concept; mechanism and measure have been innovated. As a good chance of EXPO 2010 Shanghai China, travel cities in the Yangtse Rive Delta must consummate cooperative mechanism, unify tour market, mold unitive image, expand passenger source, and establish tour cooperate plan, so as to build tour economic golden Yangtse Rive delta together. In the process of tour economic integration of Yangtse Rive delta, the integrated competing power could be advanced by the government cooperation and uniform tour market. The Yangtse Rive delta tour circle is based on tourist resources, is venation on historic culture, and is ligament on traffic, aiming at market divisions, tourist route and product with series; and elaborate works and characteristic will be provided. By recombining and sharing tour resource, renovating and advancing tour product, reforming area tour function, sharing and interchanging passenger source, uniting sales promotion, optimizing tour enterprises, and constructing whole tour image, tour industry will obtain more economic, social and ecological benefit within the Yangtse Rive delta. It is necessary that a series of maneuverability countermeasures and ensured measures are taken to assure the tour cooperation＇s success.