《有报天天读》栏目的成功对内地电视新闻改革的启示

The Enlightenment of the Success of the "Daily Newspaper Reading"to the TV News Reform Inland

凤凰卫视《有报天天读》栏目代表了电视读报节目这种新型的电视新闻节目形态的最高水平,其重要意义在于打破了电视和报纸之间的界限,符合多媒体信息整合的大趋势,同时使电视新闻向深度和广度方向拓展。此外该栏目准确的市场定位、个性化的新闻传播等特色也代表着当前电视新闻节目发展的新潮流,新趋势,并对内地的新闻节目改革提供了借鉴。

Phoenix Satellite Television column ＂Daily Newspaper Reading＂ represents the top level of Reading Newspaper on TV, which is a new kind of TV programs. Its significance consists in the break between television and newspapers boundaries, consistent with the general trend of the integration of multimedia information. It will also help TV programs extend in depth ard width. In addi- tion to the accurate market positioning, personalized information dissemination, and other characteristics of the column also represents the current development trend of television news programmes, and which provide a good reference for the reform of news programs inland.