摘要
同所有机构一样,图书馆系统也会面临公关危机。在当前媒体开放透明的大环境中,图书馆也要有敏锐的公关危机意识。同时因为公关危机突发性、意外性和紧迫性的特点,面对已经发生的公关危机,如何展开危机公关,尽可能减小其潜在的危害,也是图书馆系统有必要研究的新课题。
Like all the other institutes, libraries will face public relations (PR) crisis. Librarians need keen consciousness against PR crisis under such a free -talking environment. Beacuse the PR crisis is usually paroxysmal, accidental and urgent, how to establish new PR and minimize potential damage wehn PR crisis already happened is also a new subject that libraries need to pay attention to.
出处
《图书馆学研究》
2006年第5期37-38,44,共3页
Research on Library Science