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北京城区消费者水果购买场所选择影响因素分析 被引量:10

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摘要 根据消费者购买行为理论和实际调查得到的数据,分析了消费者水果购买场所选择过程,对北京城区超市水果属性和超市经营特征进行了评价,并应用二元因变量模型对消费者在超市购买水果等生鲜农产品的影响因素进行识别,提出了超市水果促销的措施建议。
出处 《商场现代化》 北大核心 2006年第05S期67-69,共3页
基金 国家自然科学基金资助项目(70572046)
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