服装品牌设计管理模式的构成因素分析

Analysis of the factors of the design management model for apparel brand

从服装设计管理的目标和原则入手,探讨服装品牌设计管理模式的构成要素。服装设计管理模式主要分为设计任务模块和设计体制模块,其核心是把握时机性、计划性、有效性及市场准确性,保证设计市场价值的最大实现。设计任务模块主要包含风格设计模式、设计工作流程管理、产品设计模式;设计体制模块主要包含组织结构、目标管理和设计制度因素。设计管理的各方面要素必须互相关联,并具有策略上的一致性,才能确保设计管理模式的完整和有效。

Beginning from the objective and principle of the fashion design management, this article investigates the key factors constructing the model of fashion design management which can be divided into two modules： design tasks and design systems. The core of fashion design management is to grasp the opportunity, have good planning and efficiency, and acquire accurate information about the fashion market, in so doing, the planned maximum market value is ensured. The design task module mainly consists of style design, design workflow management and product design models, and the module of design systems chiefly consists of organization structure, objective management and factors of design rules. To ensure the integrity and availability of the design management model, each involved factor has to be relevant to others, and has to be kept consistent in the overall strategy.