试论电子出版物的营销策略

On Marketing Strategies of Electronic Publications

本文结合传统方式下出版发行工作所遇到的困难,从网络营销给出版发行工作带来的优势入手,分析了出版商的应对策略:即产品、定价、促销、分销渠道等四大策略,并对每一策略进行了详细的探讨。

This article analyses the difficulties of traditional issuing work and the advantages of issuing work which are brought about by online marketing and thereby points out the corresponding stategies of publishers which in detail includes the regard to product, price, promotion and places, Each of them is profoundly contended