现代企业经营技法──CI方略

CI General Plan-A Modern Enterprise Management Trick

就CI方略，即企业识别，这一现代企业经营技法的产生，及其CI方略的综合构造，即形成企业的“心”、“行为”、“表情”三要素，作了概括的介绍和分析。并对CI实施基础上派生的CIS（企业识别系统），作了形象化的描述。

This paper introduces and analyses the generation of CI (Corporate Identity)general plan-a modern enterprise managment trick and the compreheusive structure of CI general plan-three factors 'heart', 'behavior' and 'expression'. It also vividly describes the CIS (Corporate Identity System) based on CI, and verifies the function of CI, taking Macdonald as an example. Finally, the idea of how to apply the CI general plan in an enterprise is set forth.