摘要
无产阶级革命文化的建立不仅依靠无产阶级意识形态的传播以及文化领导权的争夺,而且与话语的表述方式,即宣传艺术紧密相联。本文从传播学视角考察归纳夏衍在其革命电影创作中呈现出的宣传策略:双重话语叙述模式,营造真实性的宣传方式以及大众化的编码技巧。这些传播技巧由于具有典型性,考察它的成败得失不仅可以全面理解宣传对中国革命电影表述方式的制约与影响,而且有助于对革命电影与宣传之间的血肉关系进行学理的认知。
The proletariat revolutionary culture is built not only on the spread of proletariat ideology, but also on the ways of speaking, namely the publicity skill. This paper investigates Xiayan＇s publicity skill in his revolutionary films from the mass communications perspective： the double words narration mode, skill of building sense of reality, and popular encoding skill. An examination of those typical skills not only reveals the restriction and effect of the publicity on the Chinese revolutionary films, but also benefits the understanding of the relation between the propaganda and revolutionary films.
