浅析平面设计的本土元素

Local elements in Graphic Design

“本土化”是近来各个领域都在讨论的话题。文章从形式与内容、物质与精神等角度解释本土设计元素立体化的含义。“本土”与“设计”有两种关系:本土人的设计,设计中的本土。前者重在思考不同文化中设计的差异性,后者重在观察有目的地表现本土性的几种情况,以此来考察多维的本土设计元素在设计中的应用。

Localization is the topic that has been discussed in every field recently. This article explains the three-dimensional meaning of local design elements in terms of form and content as well as material and spirit. Localization and design has two relationships： design by local people and local elements in design. The former focuses on the differences of design in different cultures while the latter focuses on observing the purposeful expression of localization in design.