谈谈教辅类报刊的社会责任

Social Responsibility of Teaching-Tutorial-Catalogued Journals

教辅类报刊的读者对象是青少年学生,因此必须承担起自己的社会责任。第一,要树立可亲、可信、可敬的形象,形成一种与人格一般的“报格”或“刊格”,以形象的魅力,以“报格”或“刊格”的力量影响青少年读者;第二,要发挥刊物灵活性强、针对性强和教育效应持久性强的优势,增强刊物的思想性,以先进的思想教育青少年读者;第三,宣传素质教育是教辅类报刊重要的舆论导向,教辅类报刊宣传素质教育很难,搞应试教育很容易,因此这类刊物必须要有强烈的宣传素质教育的意识,并要加强策划;第四,教辅类报刊从本质上讲属文化事业,因此要增强文化事业的角色意识,以浓郁的文化品位吸引读者。

Juvenile schoolchildren are the target readers of the teaching-tutorial-catalogued journals, which should therefore shoulder their social responsibility. First, they should set up a credible, admirable and respectable image, and just like the personality, they should develop the ＂paperality＂ or ＂magazinality＂ , which, plus the image charisma, to influence the readers with secondly, by pressing home their advantages of flexibility, targetedness and lasting educational efficiency, they should educate the readers with advanced ideology. Thirdly, their main public opinion orientation is to propagate quality-oriented education, which is a hard nut, and not as easily done as the examination-oriented one, therefore, they should have a strong sense of propagating the quality-oriented one and do a better job in scheming for it. Fourthly, in nature they belong to cultural undertakings, therefore, they should develop their role consciousness in that respect and attract the readers with futile tasteful cultural elegance.